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[aphrodite_text basenum="tu5n8tbcyu"]What is good typography?[/aphrodite_text][aphrodite_empty basenum="r7uxxplm61" lg="20px"][aphrodite_text basenum="ae47upajvb"]Good ty­pog­ra­phy re­in­forces the mean­ing of the text. Al­most all texts com­mu­ni­cate a set of points (The pe­ti­tion should be de­nied for three rea­sons). Some­times a text also needs to in­struct the reader (Add lines 7 through 21 and en­ter the to­tal here). Other texts of­fer warn­ings or ad­mo­ni­tions (You must be 48 inches tall to ride; Speed limit 75). In every case, good ty­pog­ra­phy sup­ports and re­in­forces the mes­sage. Good ty­pog­ra­phy makes the text more effective.[/aphrodite_text][aphrodite_empty basenum="gc3yfl4te9" lg="40px"][aphrodite_text basenum="luoqvzb8po"]Three sub­sidiary propo­si­tions flow from this: Good ty­pog­ra­phy is mea­sured by how well it re­in­forces the mean­ing of the text, not by some ab­stract scale of merit. Ty­po­graphic choices that work for one text won’t nec­es­sar­ily work for an­other. (Corol­lary: good ty­pog­ra­phers don’t rely on rote so­lu­tions. One size never fits all.) For a given text, there are many ty­po­graphic so­lu­tions that would be equally good....

[aphrodite_text basenum="tu5n8tbcyu"]What is good typography?[/aphrodite_text][aphrodite_empty basenum="r7uxxplm61" lg="20px"][aphrodite_text basenum="ae47upajvb"]Good ty­pog­ra­phy re­in­forces the mean­ing of the text. Al­most all texts com­mu­ni­cate a set of points (The pe­ti­tion should be de­nied for three rea­sons). Some­times a text also needs to in­struct the reader (Add lines 7 through 21 and en­ter the to­tal here). Other texts of­fer warn­ings or ad­mo­ni­tions (You must be 48 inches tall to ride; Speed limit 75). In every case, good ty­pog­ra­phy sup­ports and re­in­forces the mes­sage. Good ty­pog­ra­phy makes the text more effective.[/aphrodite_text][aphrodite_empty basenum="gc3yfl4te9" lg="40px"][aphrodite_text basenum="luoqvzb8po"]Three sub­sidiary propo­si­tions flow from this: Good ty­pog­ra­phy is mea­sured by how well it re­in­forces the mean­ing of the text, not by some ab­stract scale of merit. Ty­po­graphic choices that work for one text won’t nec­es­sar­ily work for an­other. (Corol­lary: good ty­pog­ra­phers don’t rely on rote so­lu­tions. One size never fits all.) For a given text, there are many ty­po­graphic so­lu­tions that would be equally good....

[aphrodite_text basenum="tu5n8tbcyu"]What is good typography?[/aphrodite_text][aphrodite_empty basenum="r7uxxplm61" lg="20px"][aphrodite_text basenum="ae47upajvb"]Good ty­pog­ra­phy re­in­forces the mean­ing of the text. Al­most all texts com­mu­ni­cate a set of points (The pe­ti­tion should be de­nied for three rea­sons). Some­times a text also needs to in­struct the reader (Add lines 7 through 21 and en­ter the to­tal here). Other texts of­fer warn­ings or ad­mo­ni­tions (You must be 48 inches tall to ride; Speed limit 75). In every case, good ty­pog­ra­phy sup­ports and re­in­forces the mes­sage. Good ty­pog­ra­phy makes the text more effective.[/aphrodite_text][aphrodite_empty basenum="gc3yfl4te9" lg="40px"][aphrodite_text basenum="luoqvzb8po"]Three sub­sidiary propo­si­tions flow from this: Good ty­pog­ra­phy is mea­sured by how well it re­in­forces the mean­ing of the text, not by some ab­stract scale of merit. Ty­po­graphic choices that work for one text won’t nec­es­sar­ily work for an­other. (Corol­lary: good ty­pog­ra­phers don’t rely on rote so­lu­tions. One size never fits all.) For a given text, there are many ty­po­graphic so­lu­tions that would be equally good....

[aphrodite_text basenum="tu5n8tbcyu"]What is good typography?[/aphrodite_text][aphrodite_empty basenum="r7uxxplm61" lg="20px"][aphrodite_text basenum="ae47upajvb"]Good ty­pog­ra­phy re­in­forces the mean­ing of the text. Al­most all texts com­mu­ni­cate a set of points (The pe­ti­tion should be de­nied for three rea­sons). Some­times a text also needs to in­struct the reader (Add lines 7 through 21 and en­ter the to­tal here). Other texts of­fer warn­ings or ad­mo­ni­tions (You must be 48 inches tall to ride; Speed limit 75). In every case, good ty­pog­ra­phy sup­ports and re­in­forces the mes­sage. Good ty­pog­ra­phy makes the text more effective.[/aphrodite_text][aphrodite_empty basenum="gc3yfl4te9" lg="40px"][aphrodite_text basenum="luoqvzb8po"]Three sub­sidiary propo­si­tions flow from this: Good ty­pog­ra­phy is mea­sured by how well it re­in­forces the mean­ing of the text, not by some ab­stract scale of merit. Ty­po­graphic choices that work for one text won’t nec­es­sar­ily work for an­other. (Corol­lary: good ty­pog­ra­phers don’t rely on rote so­lu­tions. One size never fits all.) For a given text, there are many ty­po­graphic so­lu­tions that would be equally good....